BoxLunch is a well-known retail brand that offers officially licensed merchandise while making a positive impact by donating millions of meals to those in need through Feeding America. They specialize in pop culture-themed apparel, accessories, home goods, gifts, novelty items, and collectibles. I was tasked with creating a mini campaign for the beloved and cozy game Animal Crossing: New Horizons, which included designing an email, Instagram story, and shop window display to promote the collection.